Covering key cities across SE Asia

SINGAPORE . THAILAND . MALAYSIA . INDONESIA
since 2008

11 Festivals delivered in 3 key markets since 2008


AFA is a specialised business unit of SOZO:

Born in 2008, AFA is the largest and most followed J-pop culture event in Southeast Asia (“SEA”) covering Singapore, Indonesia & Malaysia, with 9 festivals in the past 6 years exceeding 130,000 attendees in 2013. AFA has become a household name to J-Pop Culture lovers in the SE Asian region, and is the leading and most effective content delivery platform, centring around all things Japanese Pop Culture.

TOTAL ENGAGED AUDIENCE SINCE 2008

TOTAL ENGAGED AUDIENCE IN 2014

ANIME FESTIVAL ASIA - HISTORY

AFA 2008

Organiser: Dentsu Singapore & I-Promo
Date: 22 & 23 Nov 2008
Venue: Suntec Singapore
Attendees: 29,000
Exhibitors: 30
Sponsors: 2
B2B Event: Anime Industry Seminar
Media Value: S$1,000,000

AFA 2009

Organiser: SOZO, Dentsu Singapore & I-Promo
Date: 21, 22 & 23 Nov 2009
Venue: Suntec Singapore
Attendees: 52,000
Exhibitors: 50
Sponsors: 3
B2B Event: Animation Asia Conference
Media Value: S$1,500,000

 AFAX (2010)

Organiser: SOZO, Dentsu Singapore
Date: 12, 13, 14 Nov 2010
Venue: Suntec Singapore
Attendees: 71,000
Exhibitors: 45
Sponsors: 4
B2B Event: Cool Japan Forum
Media Value: S$2,500,000

AFA 2011

Organiser: SOZO, Dentsu Singapore
Date: 11,12,13 Nov 2011
Venue: Suntec Singapore
Attendees: 82,000
Exhibitors: 93
Sponsors: 7
B2B Event: Cool Japan Forum
Media Value: S$2,500,000

AFA 2012

Organiser: SOZO, Dentsu Singapore
Date: 9, 12, 11 Nov 2012
Venue: Singapore Expo
Attendees: 83,000
Exhibitors: 93
Sponsors: 12
B2B Event: N/A
Media Value: S$2,750,000

 

AFA 2013

Organiser: SOZO, Zepp Live Ent., Dentsu Inc
Date: 8, 9, 10 Nov 2013
Venue: Suntec Singapore
Attendees: 85,000
Exhibitors: 144
Sponsors: 12
B2B Event: N/A
Media Value: S$3,000,000

AFA 2014

Organiser: SOZO, Zepp Live Inc., Dentsu Inc
Date: 5, 6, 7 Dec 2014
Venue: Suntec Singapore
Attendees: 90,000
Exhibitors: Over 150
Sponsors: 27
B2B Event: Japan Pop Culture Now! (with JETRO)
Media Value: S$2,400,000

AFA 2015

Organiser: SOZO, Zepp Live Inc., Dentsu Inc
Date: 27, 28, 29 Nov 2015
Venue: Suntec Singapore
Attendees: 90,669
Exhibitors: 161
Sponsors: 17
B2B Event: –
Media Value: S$1,843,529

AFA 2016

Organiser: SOZO, Dentsu Inc, Zepp Live, Amuse Entertainment Singapore
Date: 25, 26, 27 November 2016
Venue: Suntec Singapore Convention & Exhibition Centre
Attendees: 94,270
Exhibitors: 147
Sponsors: 9
Media Value: S$3,421,258


AFAID 2012

Organiser: SOZO, Dentsu Indonesia, Trilogy
Date: 1,2,3 Sep 2012
Venue: JI Expo
Attendees: 40,000
Exhibitors: 40
Sponsors:6
B2B Event: N/A
Media Value: S$1,500,000

AFAID 2013

Organiser: SOZO, Zepp Live Ent., Marygops Studio, Megindo
Date: 6, 7, 8 Sep 2013
Venue: Jakarta Convention Centre
Attendees: 53,000
Exhibitors: 80
Sponsors: 5
B2B Event: N/A
Media Value: S$2,000,000

AFAID 2014

Organiser: SOZO, Zepp Live Ent., Marygops Studio, Megindo
Date: 15, 16, 17 Aug 2014
Venue:Jakarta Convention Centre
Attendees: 55,000
Exhibitors: 123
Sponsors: 16
B2B Event: N/A
Media Value: S$1,500,000

AFAID 2015

Organiser: SOZO, Zepp Live Ent., PK entertainment, Megindo
Date: 25,26,27 September 2015
Venue: JI Expo
Attendees: 60,558
Exhibitors: 127
Sponsors: 12
B2B Event: N/A
Media Value: TBC

AFAID 2016

Organiser: SOZO, Zepp Live, PK Entertainment, Megindo Group
Date: 16,17,18 September 2016
Venue: Jakarta International Expo
Attendees: 61,953
Exhibitors: 116
Sponsors: 5
Media Value: Rp 952,900,000


AFAMY 2012

Organiser: SOZO
Date: 9, 10 Jun 2012
Venue: Putra World Trade Centre
Attendees: 40,000
Exhibitors: 32
Sponsors: 6
B2B Event: N/A
Media Value: S$1,500,000


AFATH 2015

Date: 30 April, 1, 2, 3 May 2015
Venue:Bangkok International Trade and Exhibition Centre
Attendees: 75,000
Exhibitors: 77
Sponsors: 7

AFATH 2016

Organiser: SOZO, avex asia, Dentsu Inc, Cos Com, DEX
Date: 19,20,21 August 2016
Venue: Royal Paragon Hall, 5th Floor, Siam Paragon Shopping Center
Attendees: 55,000
Exhibitors: 77
Sponsors: 1
Media Value: 17,452,014 THB