Region's top Japanese Popular Culture Festival,
Anime Festival Asia 2013 is here!

Mark your dates this November for Anime Festival Asia 2013 (AFA13), for a sensory treat of good music, shopping, anime-related content and much more. The region's biggest festival for Japanese Popular Culture, which saw over 80,000 visitors last year, returns on 8 – 10 November 2013, to Suntec International Convention and Exhibition Centre, Singapore. Organisers shared the I Love Anisong artist line-up, one of the festival's key highlights, as well as some of the key exhibitors and sponsors, today during Anime Festival Asia Indonesia held in Jakarta.

Fans can look forward to a combination of familiar favourites and new experience zones. They include:

  • The return of the Akiba Town retail experience area with exclusive merchandise direct from Japan, the Creator Hub featuring works by fans, for fans, and the Japan Future Entertainment Zone.
  • Diners can experience AFA Café, a new concept combining the very popular Moe Moe Kyun Maid Café and Atelier Royale Butler Café. The AFA Food Street will return as well.
  • A new Japan Fashion Zone will bring to Singapore the latest and trendiest fashion fads.
  • Cosplay lovers will see South-east Asia's best cosplayers battle it out in the annual AFA Regional Cosplay Competition. A Single's competition, held for the second year running, will see celebrity cosplayers on the events grounds selecting their favourite cosplayers amongst the visitors.
More details will be available closer to date.

In response to popular demand, the exhibition area will open from 8 November 2013, Friday, to allow visitors to join in the booth activities and shop to their hearts' content for three days. Previously, the exhibition area was only open from the second day onwards, for two days.


From artistes who will perform in Singapore for the first time, to returning heavyweights bringing their latest performances never seen before in South-east Asia, music lovers can enjoy three days of exciting themed concerts. Featuring a stellar line-up of twelve artistes with more to be announced at a later date, this is one of the biggest gathering of anisong artistes, outside of Japan for a single event.

  • I Love Anisong

    The signature I Love Anisong concerts will be held on 8 and 9 November.
    • Friday (8 November) showcases feature highly prominent music creators. They include LVIN, EGOIST, Hachioji P, livetune, and motsu x DJ Kaya.
    • Saturday (9 November) is dedicated to the female superstars in the scene. LiSA and May'n return to wow the crowds once again. Eir Aoi, who will perform in AFA Indonesia 2013, will make her Singapore debut during Diva Night.
  • Valvrave – Concert and special stage segment

    One of 2013's most highly anticipated animes, "Valvrave: The Liberator", will see its second season coming in October 2013, AFA13 organisers are proud to be the first in South-east Asia to bring to fans a special concert night dedicated to this anime. On 10 November, the concert halls will feature artistes performing the anime's opening and ending themes. Returning to AFA is the dynamic duo of angela and T.M.Revolution, who held his solo performance in AFA13. Elisa and the night's special guest performer, Nana Mizuki, will make her overseas debut. Fans can also expect a special stage segment featuring voice actors Ryouta Ousaka and Ryohei Kimura duo behind the two lead male characters of the show, Haruto Tokishima and L-Elf respectively.


Organisers also announced the participation of several companies participating in AFA13 as sponsors. King Records, one of Japan's most respected record labels, participated in AFA last year and returns as a sponsor this year. Leading Japanese beverage company Itoen, airline All Nippon Airways (ANA) and Microsoft will join the festival as sponsors for the first time. The participation of these companies reaffirms AFA position as both a market leader in content, as well as a platform for youth marketing. Media partners include Animax Asia, one of the region's biggest cable broadcaster of Japanese animation, as well as Hello Japan, one of the newest channels dedicated to Japanese programming.

Home-grown concept sees growing success in the regional scene

Anime Festival Asia started on 2008 in Singapore, and extended its outreach in 2012 to hold satellite events in Malaysia and Indonesia for the first time, with a focus on content relevant to the local markets. The inaugural satellite events saw a combined attendance of over 80,000 visitors. This year, a satellite event is held in Jakarta from 6 to 8 September 2013, and is expected to attract 85,000 visitors. Anime Festival Asia 2013 in Singapore will be 3 jointly organised by Japanese investors Dentsu Inc & Zepp Live Entertainment, and Singapore-based organiser SOZO.

"We're delighted by the strong support for Anime Festival Asia in Singapore, as well as the various countries. This year marks a milestone as prominent Japanese companies, Dentsu Inc and Zepp Live Entertainment Inc, lend a hand to strengthen the festival's network with Japanese companies, promotional outreach, as well as our concert-management expertise. All these means 1 thing to our visitors – more of the top quality content and merchandise that makes Anime Festival Asia so special for youths, families, and lovers of Japanese Popular Culture," said Anime Festival Asia's Executive Festival Director and SOZO's Founder and Managing Director Shawn Chin.

AFA2013 will be held at Suntec International Convention and Exhibition Centre. For more information on the festival, members of the public can check out and


Anime Festival Asia 2013


8, 9, 10 November 2013
(Friday ~ Sunday)
Fri: 10am - 9pm
Sat & Sun: 9am - 9pm


Suntec Convention & Exhibition Centre, Singapore

For more information please contact
AFA via email

Anime Festival Asia Official Portals:
Official Site
Official Facebook Page
Official Twitter
AFA Channel

Anime Festival Asia 2013 Organisers:

About SOZO
Tapping on Japan's diverse wealth of entertainment content, SOZO has positioned itself to be the 'bridge', connecting Japan to SE Asia - by showcasing quality concerts, engaging retail experiences and creating meaningful online engagement to audiences and businesses across South East Asia. Established in 2009, SOZO entertainment platforms include Anime Festival Asia, I Love Anisong, J-LIVE ASIA and many more.
For more information about SOZO, visit:

About Dentsu Group
Led by Dentsu Inc. (TOKYO:4324)(ISIN:JP3551520004), the world's largest advertising agency brand with a history of 112 years, the Dentsu Group offers a comprehensive range of client-centric communications and media services in 110 countries across five continents. Its Japan-wide network and London-based global operating unit Dentsu Aegis Network Ltd., which oversees the operations of Aegis Media, a leading global media and digital communications specialist, as well as those of the Dentsu Network, which manages all of Dentsu's other global business operations outside Japan, together employ more than 37,000 dedicated professionals. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
For more information about Dentsu Group, visit:
Dentsu Inc.: , Dentsu Aegis Network Ltd: , Dentsu Network:

About ZEPP Live Entertainment Inc.
As one of the best international concert promoters and concert hall (Zepp) operator in Japan, Zepp runs six concert halls "Zepp" covering five main cities all over Japan: Sapporo, Tokyo, Nagoya, Osaka and Fukuoka, making us one of the few large-scale venue networks. Its events planning and production division engages in shows at abovementioned Zepp halls as well as large music festivals and concerts at other venues, as an organizer or coorganizer.
For more information about ZEPP Live Entertainment Inc., visit:

Anime Festival Asia 2013 Partners:

About Crooner
CROONER was recently established in April 2013 to provide bridge marketing services, connecting fans in ASEAN with Japan contents. Heading CROONER is Chief Executive, Mr Haruhiko Miyano, who has also been involved in organising various past Anime Festival Asia events. CROONER also sells Japanese TV programs and Movies, consults Japanese production houses and co-produces Japanese contents for ASEAN markets.